Tracing its roots to
a workshop founded in 1860 by Edouard Heuer.
Edouard Heuer
was passionate about precision. When he founded his workshop in
1860, he had only one aim: taking time measurement to greater
heights. Since then, the company has always been in the avant-garde
of watchmaking, whether in terms of technology, the choice of
materials or design. From the first patent for a chronograph
mechanism in 1882 to the 1998 launch of the Kirium Ti5 in grade 5
titanium and carbon fibre; from the first chronograph measuring
100ths of a second (1916) to the first analog display quartz
chronograph (1983), not forgetting the first automatic chronograph
with a microrotor (1969), Heuer wrote some of the greatest chapters
in watchmaking history.
TAG Heuer is a brand that was founded with an emphasis on innovation and solid historical values.
Many well known watch manufactures have tried to emulate the success of TAG HEUER but none can recreate the history that has made TAG the "avant-garde" of watch making. As a young watchmaker in St-Imier, a small village in
Switzerland, Eduouard Heuer had a passion for precision, high-performance sports, and taking time measurement to new and greater heights. Since 1860, it has been this vision that has made TAG watches
the international reference for
sports and prestige.
Whether it is their choice of materials, their focus on technology, or their world-class designs, TAG Heuer has set the standard: from developing the first patent for a chronograph mechanism in 1882,
to the 1998 launch of the Kirium Ti5 (the first chronograph to measure time in 100ths of a second). Even today, the TAG Heuer slogan "Swiss Avant-Garde since 1860" symbolizes their well-known
philosophy
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