Baume & Mercier watches – The New Vice Versa Watch
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Baume & Mercier watches have a rich history in storied tradition of Swiss watchmaking, now over 170 years. In 1830, brothers Louis Victor and Pierre-Joseph-Celestin Baume
established the Baume Freres Watch firm in the Swiss Jura region--the heart of the Swiss watch industry. As business flourished in Europe a grandson of the founder, William
Baume met Paul Mercier, a great lover of the arts and in 1918 they created a business partnership. The contrast of the rigorous, precise Baume with the artistic, free thinking
Mercier fused form and function to create the traditions of perfection, quality, and luxury that still exist today.
In 1964, Baume & Mercier registered the Greek letter PHI as its brand logo, and it continues to be present on all Baume & Mercier designs. A symbol of the golden ratio and Leonard de Vinci's
theory of proportion, it represents aesthetic elegance based on "divine proportions" that remain the brand's cardinal values.
There are many different types of people that wear watches. One of these types are people that want to show off; they want to show off their personality, their thoughts, their feelings, their ideas.
In fact, by wearing this watch, they want to show off everything they have to offer. And this is no bad thing. By wearing this watch, they are bringing out all the qualities in their personality.
Turning this on its head, it is not the consumer who is bringing the personality out of themselves by wearing the watch. Instead, it is the watch company that is bringing the personality out of
the consumer by providing a service to buy a product that has so many good qualities related to it and giving the consumer a sense of significance, aspiration and meaning.
Baume et Mercier watches just recently released a new women's watch entitled Vice Versa. The concept of the watch completely defeats the purpose of having a watch, but it does provide style.
This new women's watch is different than any other kind of watch because it entails you wearing it inside out, hence vice versa. With this watch, you are supposed to wear the timepiece on the
inside of your wrist so that you can sport the fashion on the outside. While the timepiece is on the inside of your wrist, the other part of the band features a beautiful stainless steel jeweled buckle.
The Internet gives you the opportunity to buy watches online.
Glooks watches offers you a wide range of watches suitable for all buyers. Here you find
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Bargain watches can be found here, and all watches that are over $90 are shipped free (US Only). Here you can buy original branded genuine watches.
Baume & Mercier watches collection have both Baume Mercier mens watches and
Baume Mercier ladies watches.
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